About Archetypal Branding

Hire me to create and develop an archetypal image for yourself, your product or service, your brand and your company.

What are archetypes?

Archetypes are patterns of behavior and traits we know instinctively.
Like Mother, Father, Child, Protector, Innovator, Adventurer, and hundreds of others.
Can archetypal branding boost sales and visibility?
When you identify your product, service, brand or company with a specific archetypal energy, you often attract customers or clients who also identify emotionally with the same archetypal energy.
This suggests that archetypal branding can activate a consumer’s desire to buy what you’re selling.
It’s a two-way street involving mutual energy.
Archetypes are the lifeblood of storytelling and a strategy to consider using in your content.
Check out my archetypery.com to see how pop culture and business use archetypes.

How do you choose an archetype to describe and identify your brand?

The goal of archetypal branding is to target potential customers or clients who align with your product, service or brand.
It’s not a complicated pathway!
Let’s say you position your brand as making customers happy.
The child archetype is known to exude unbridled joy.
Does your product make people smarter?
The teacher archetype prepares students for life by imparting knowledge.
Promote health?
Medical archetypes, both people and symbols target wellness.
Encourage sports and exercise?
The athlete is the archetypal spokesperson.